02 · Measured Motive service
Marketing Data Audit for Small Business Australia
A focused marketing data audit shows what is being measured, what is missing and which improvements will create useful visibility without starting a large transformation program.
Discuss this service ↗ What you receive
A decision-ready engagement—not another report.
- Current-state channel, data and reporting map
- Lead, conversion and revenue definition review
- Data-quality, privacy and process risk register
- Prioritised 30-, 60- and 90-day improvement roadmap
How it works
Four practical stages.
Discover
Understand commercial goals, marketing activity and the questions current reports cannot answer.
Trace
Follow data from first customer touch through enquiry, sale and repeat value.
Test
Check definitions, ownership, duplication, missing fields and practical reporting constraints.
Prioritise
Rank improvements by decision value, effort, risk and speed to evidence.
Intended value
What the work is designed to improve.
- A shared view of the current measurement problem
- Fewer assumptions hidden inside reports
- A realistic first project instead of a technology shopping list
- Clear governance for data, metrics and decisions